Sunday, 16 April 2017

Brief 6: Photography Student Branding - Brief

Briefed as an opportunity to work with a live client tutors arranged a meeting with the level 6 photography course that let us independently identity photographers we would like to work with and create their personal branding for. I felt this was a good opportunity to gain some client experience and create connections with photographers as for my portfolio I plan to photograph my resolutions professionally and this is something they could help me with. Based on producing just an identity for the client I limited the project to 2 weeks, this would allow for a good deal of client feedback ensure the direction works for then. The tone of voice should be fine-tuned to the client and appeal to an audience dependant on their practice i.e. freelance work or a particular area such as fashion photography. I am excited to work with a client as branding is something I have strongly developed into my practice and will be good to include a live context of this within my portfolio. 

My initial research plan is to firstly identify a photograph student to work with, this will inform the context of the brief, identifying audience, tone of voice and aesthetic style. This with then progress into researching the client to gain a holistic understanding of their practice. From this I can then research different areas of branding to gain inspiration, looking at areas of the clients aesthetic interest, my own areas of interest as well as successful industry examples of branding that could inspire a range of initial ideas. 

Client meeting 
The initial meeting to establish who we would work with was very independent, tutors arranges a time and room to all congregate in which we sat around tables and essentially pithed to the photography students. I showed a range of my work that was most focused towards branding and they showed a range of their work, we were looking for people we felt we could work with and liked their aesthetic style. This was a really beneficial activity as it was basically selling yourself which improved my confidence and would prepare for an interview style situation where I have to talk confidently about my practice.  From this Harrison France contacted me to see if we could work together, I really liked his aesthetic style and he works with professionally already therefore is a good contact and client to work with for future projects. 

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