Monday, 10 April 2017

Brief 5: EOYS Brand Proposal - Research: Conclusion

The conclusion of this research process is that LCA typically engage with well refined concept that consolidate a professional tone of voice that is reflective if the breadth of course offered within the institution. Analysing a range of degree show identities from external institutions a common theme of an inspirational tone of voice and celebration is commonplace, a bold and catch name is critical to a successful identity and matters in not more so than the physical art direction. Finally from exploring external exhibitions I have been inspired by the design process that is unchallenged by budget, this excites me to explore innovative processes I haven't been able to explore within university briefs however the live context of the brief inspires me to look at more ambitious resolutions and production methods. 

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