Choosing a team to work with was relatively easy, due to how well I worked with Jack Lo and Chalotte in our Design Business Association project for PPP, we all felt pretty naturally about working with each other again for the End Of Year Show brief. This works well due to our ranging specialists that allows a broad design practice to develop, with myself and Lo favouring branding whereas Jack is a digital designer and charlotte is print based. We agreed to conduct individual research to based on our individual inspirations and being brainstorming names before coming together to identify the strongest concept.
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