Developing an invitaiton was relatively straight forward having defined a clear aesthetic direction, The E-invitation for the Private View is confident in its approach. The high impact colour scheme will immediately separate the invitation from SPAM and Newsletters, exciting its audience to engage with the invitation. Extending upon the campaigns contextually relevant aesthetic the display typography immediately informs the user as to the subject of the email, again confidently juxtaposing key information within the minimalist sans-serif which is presented within a clear linear format. The EOYS branding is again central to create continuity with other branded extensions demonstrating the concept and directions ability to translate seamlessly from print to mobile and web platforms.
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