Brief 4: Record Store Day - Initial Ideas & Feedback

Brainstorming design direction to take with the concept was initially more difficult than we first anticipated. Rowan suggested taking a sample of sound waves from each genre and using these patterns within the poster design to distinguish each genre of music. While working conceptually when put into practice we were underwhelmed with the results and felt the sound waves could be miss-interpreted as a heart rate monitor from hospitals etc. 

We decided to independently create a range of initial ideas before meeting up to discuss further potential directions. I experimented with a range of design directions to explore different ways of interpreting the event. This typographic approach was inspired by a techno club night at Wire using the mono typeface reading 'RSD17' repeated in a similar form to the binary code (see here) 

Another design direction I trailed was a much simpler aesthetic, this featured the iconography of the vinyl disk produced in a simple line vector and symmetrically placed at each side of the poster, while being unrepresentative of one particular genre I liked the aesthetic and its ability to become representative of vinyl music and Record Store Day at a glance. 

Feedback: 

Coming together we established the concept wasn't really working, as neither of us could find a way to develop a series that contain synergy as a set while individually representing each genre holistically. We chose to change this concept and asked for feedback as to how we could make this work for the client. Asking a range of students and tutors for feedback on our development thus far it was suggested if we are making a series we should make a grid to ensure there is a sense of continuity within the set, this will ensure these are easily attributable to the one another. Through this discussion it became evident we are working for a client therefore Jumbo should be at the heart of the campaign as this promotion should encourage people to shop at Jumbo as opposed to one of the other independent music stores in Leeds.