Keeping to my original concept I explored ways in which I could develop the icon to better engage Harrison and try and remove some of his hesitancies. Exploring colour for the first time this helped bring the icon to life and make it appear less clinical. using the F in isolation I then began to develop ways to incorporate type into the icon, this initially worked appropriately creating a range of further developments the explored type within the shape however I identified this would be less effective when reproduced at a small scale and concluded that the initial direction was the most appropriately informed execution of the concept.
Working to develop the initial design direction further I took inspiration from Harrison's practice as in his recent shoots texture plays a large role in his aesthetic. Taking samples of textures he has worked with i.e. glitter, velvet, fur and lace I used these to fill the logo, the results of this were distinctly bold and visual iterations of the logo that really brings the identity to life. The bold iconic shape can be used to fill in a range of textures to create unique and individual logo variations appropriate to whichever shoot / project he is working on. This can be very avant guard with the use of glitter for his more experimental shoots or stripped back to a black on black for his more serious corporate shoots. Excited by this development I felt this was a winning direction that is unique, bold, and fluid in its ability to create a simple identity and explore copious iterations of this.
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