Unfortunately my proposal was not selected to move forward to the next stage of development, which was disappointing because I felt my concept was genuinely appropriate for an EOYS identity over a range of contextual levels. We were given the opportunity to gain feedback from the Marketing Team and Peter and Paul which was a great opportunity as it allowed me to answer some of the questions that I had outstanding, and will allow me to grow from in future live briefs.
They were generally positive about the concept itself and said it showed real premise, they said it certainly could have worked however their main hesitation was the practicality of the production. Due to the concepts name 'limited editions' they felt the production methods should reflect this so to not diminish the authenticity of the concept, they considered methods such as screen printing the invitations to ensure each one was unique and personable however identified this was unfeasible in the available timeframe and revealed they had a series of tight deadlines to meet to ensure the marketing materials are ready in time. They further questioned how this concept would be represented digitally when consisting the authenticity of the concept and concluded conceptually it was great however practically there were still problems to overcome.
This feedback really helped me to understand why my concept was not selected to move forward into the next stage of development. This critically presented opportunities to reflect on the proposal and in further projects fully consider the time scale, budget, and production methods to ensure they are approbate to both the client and the brief.
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