With a sophisticated campaign developing through this developmental process I asked tutors for critical feedback regarding the overall direction and improvements on any aspects of the proposal before submitting it to the marketing team. The feedback was generally very positive, Amber said it was very different than things that have been chosen in the past which initially made me nervous however I feel this is a good thing to design a concept that is exciting as opposed to same old. The concept was universally like it was suggested it was so simple why hasn't it already been done? Simon partially loved the tag line and suggested this could be more incrementally included within the poster design, it was pointed out that at the minute they look like who separate campaigns united by colour however if there was a further poster developed to act as the main campaign poster which incorporated the black letter type then this would make the whole campaign feel more holistic and well rounded.
Critically reviewing the tutor comments I agree with Simon's suggestions and feel the introduction of a further poster than incorporates the tag line will help ensure the campaign is consistent across every form of extended collateral.
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