Brief 5: EOYS Brand Proposal - Concept

‘Limited Editions’ successfully encapsulates everything great about the College of Art and provides and innovative approach for the 2017 end of year shows over a range of interwoven contextual levels. The term limited edition is defined as a object produced in limited quantities, this typically ensures a higher quality and more attention to detail within its production. Taking these connotations of the term and applying it to the college suggests the quality of work produced by students is exceptional of a higher quality that run of the mill outputs produced by the plethora of other art and design institutions.  

This perception of limited editions creating a smaller better quality output is relatable to the college in that the small cohort allows students to fully engage with the programmes and unleash their full creative potential through the ability to engage with tutors, workshops, and facilities in a more active and experimental way as opposed to larger institutions, thus allowing students to be taught as individuals cutting their own creative expression. The title limited editions is further appropriated by the nature of its connotations being associated with prints, art, books, three key specialisms within the colleges portfolio of courses making the title versatile and particularly appropriate to printed textiles, illustration, fine art, graphic design, and all of the other individual degree programmes. This can be extended into the recent addition of the ‘arts market’ which sells student work in limited runs and is particularly appropriate to the Fine Art and Printed Textiles courses that often sell work within the show itself. 

Finally the connotations of limited editions denote something that typically isn’t around for long, like the show itself with its limited time frame. This will attract excitement from the public to see it before its gone, creating a sense of urgency and and excitement surrounding the concept which will work to maintain a steady footfall throughout the duration of the exhibitions.