Client Inspiration:
From our until first contact I felt it would be beneficial to ask Harrison to collate a range of logos that he found personally engaging and inspired him, this would help to get on the same page and understand the type of design he is looking for and would like his identity to be similar too.
This exercise was really beneficial as it produced new areas on inspiration that I wouldn't have considered within my design process. He said he loved the Linden Staub logo as he felt it was simple and elegant. I hadnt considered researching modelling agencies within my initial forms of research however this is particularly appropriate to the style of photography Harrison incorporates into his practice. I love the simplicity of the logo and how it would work over print and digital platforms and at all scales. The abstract interpretations of Linden Straubs initials works effectively as a visual symbol that becomes synonymous with the brand.
Exploring the concept of modelling agencies further Harrison suggested SUPA models logo engages him, I like the use of the wide sans serif typography paired with the large kerning to create a sense of space within the logo type. This feels assertive and a bold use of type within its identity which again translates appropriately over a range of platforms.
Finally he suggested the likes of Acne Studios for its successful use of branding, celebrated as a brand for its sophisticated art direction the brands refresh is based an a custom typeface commissioned by the Swedish label and paired with its signature salmon pink to fully engage its audience. The geometric nature of the typeface works appropriately to create a minimalist aesthetic, this paired with its signature colour scheme allows the brand to evolve while staying true to its heritage and works successfully as a logo and identity.
Analysing a range of personal inspiration aids my design process to inspire new directions to consider, these inspirations sit outside the field of photography welcoming new stylistic ideas to delvelop and avoids the research appealing two dimensional by restrictively only analysing photographers branding.
The Smiths logo type is engaging while sophisticatedly simple. The geometric sans serif creates a clean aesthetic while the ascender of the T is elegantly connected into the title of the I with script detailing. This adds subtle personality to the logo making it unique while retaining its original simplicity.
While not a logo I was attracted to the form of this typographic form, the typography are distorted into a contorted form that is simple yet stylish in its aesthetic. The mid weight sans serif works appropriately with the manipulation to create an innovative form that would stand out as a personal identity due to its point of difference within the industries standards.
Exploring the use of combination marks that succeed in not overcomplicating the original type. The branding for 'Circa Noon' is instantly engaging, the simplicity of the neon styled style is reflected into the icon which reinforces the properties of neon through the use of an outlined stroke, this can be used in isolation or equally effectively with the logotype to create a memorable identity.
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