Applying the text into a poster composition took the placement of the Limited Editions branding from the poster to aid the consistency across these forms of collateral. I have also taken the bold block coloured aesthetic from the poster and translated it into the flyers design using juxtaposing colours for the type to ensure they stand out and fully engage the audience even from first glance. Working with the flyer I used the wide leading to place the detailed information. This works appropriately to balance the composition through the use of complementary typefaces and colour and creates an evenly distributed flyer design.
Happy with the design I took feedback from students and made small final details such as making the Limited Editions logo white to match the posters and changed the typeface from DRUK wide to Campton as this geometric typeface more so complements the black letter. The information is further centred to keep create consistency with the centred branding and created interesting visual variation as when the type was all fully justified it before rigid and unengaging.
The use of Blackletter typography is boldly attractive in its aesthetic, producing connotations of tradition and craft yet remaining contemporary encapsulating colleges core values. Furthermore, this creates a sense of continuity within its aesthetic with the mosaic iconography running through the College’s branding, generating a bold and fluid identity for the end of year shows. This is juxtaposed against the clean lines of the sans serif body copy creating a sense of contrasting balance within its composition. This element of contrast is reinforced through the use of the striking confident colour palette consistently running through the Limited Edition Identity, which ensures a playfully creative approach to each aspect of its branded material.
No comments:
Post a Comment