Through the process of working on the brief I created a tag line for the concept 'WE ARE ONE OF ONE' this plays into the concept and encapsulates the ethos of the institution while paying homage to the creativity of the students. The Tag line for the shows are ‘we are one of one’ this suggests that Leeds College of Art is bespoke in its approach to Art and Design education. The tag line nicely suggests that the show is like nothing you will see at the other degree shows being totally unique, and furthermore, the ‘one of one’ terminology speaks of the colleges independence, a large selling point of the institution, articulating its freedom to explore art and design creatively and not be constricted as multi-disciplinary universities may be.
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