Coming together for the first time as a collective we all came with a range of concept and name suggestions that are shown above, we were initially quite surprised with how everyone interpreted the naming process differently but worked to create a wide variety of proposals. Working through these names we analysed each concept based on its strengths, weaknesses, and commercial ability. through the process we created a short list of:
Lo and Behold
Limited Editions
In Conclusion
This then divided the group as to the final concept with different members preferring different names. We decided to sleep on it and not rush into choosing a name until we were all happy with the direction we would take forward into the initial design process.
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