Brief 5: EOYS Brand Proposal - Flyer Type

With the newly conceived tag line I was eager to incorporate this within the flyer design. I began by exploring how this tag line could sit within the flyer, initially utilising the logo grid to create a logo extension to incorporate the tag line. This worked successfully and would create consistency with the collateral however for the flyer I wanted the tag line to be the main focal point that engages the user. 

Exploring similar concepts, with the proposal names 'limited editions' I created a stamp to reinforce the 'one of one' tagline. This could physically be created as a brand extension and applied to a range of marketing applications to add humanist qualities to the design aesthetic and further reinforce the concept within its design treatment. 

Questioning how the tag line can be used as a focal point within the flyer I samples a range of display typefaces which would aid its impact within context. Sampling a range of contemporary fonts including DRUK, Circular and Gothic black letter creates continuity between the aesthetic styles of the poster and flyer and reinforces the tone of voice of the whole proposal. This experimentation concluded blackletter as the most approapte type format to use within the flyer design as it is  boldly attractive in its aesthetic, producing connotations of tradition and craft yet remaining contemporary encapsulating colleges core values. Furthermore, this creates a sense of continuity within its aesthetic with the mosaic iconography running through the College’s branding, generating a bold and fluid identity for the end of year shows. 

Arranging the tag line into a similar geometric composition as the logotype ensure continuity across the proposal, initially struggling with how to align this type, the LCA logo is utilised to complete the square aesthetic. The LCA logo itself complements the typeface as appears cohesive in its approach to engage the audience with the stage line of the event whist reinforcing the personality of the institution within the EOYS branding.