Client Feedback: Consulting Harrison on my further development he was still unsure of the aesthetic and felt it might be best to change direction all together. He said because he does fashion photography he wanted it to be 'fancier' and said he felt it looked 'like an animated face' however I don't see this personally. I was unsure about developing a new concept for Harrison as I felt this direction worked really well as a bespoke identity that is simple in its aesthetic yet can be applied over a range of iterations to create unique repetitions of the standard form.
Tutor Feedback: Unsure about how to develop this project further I consulted tutors to see how they would approach the situation, They felt the identity worked appropriately and was something innovative and fresh as opposed to hand rendered type which is what they see 100 times over with students personal branding. They really liked the direction I took and suggested that although it is produced as a client lead brief the resolutions still needs to be representative of my design style as it will be used within my portfolio also so there needs to be elements I can stand behind as a designer.
Based on this tutor feedback I decided not to create a new direction for Harrison as a designer I am confident to stand behind this identity and say it creates a unique platform to brand himself from. Tutors suggested that with the amount of work I still have left to do for my Extended Practice module it maybe personally more beneficial to cut my losses and continue this project as an independent branding concept. This was a difficult decision to make because I felt like I had failed the client however I didn't want to waste time producing a second concept which wouldn't be as contextually relevant and add no personal benefit to my portfolio or academic submission.
No comments:
Post a Comment