Brief 4: Record Store Day - Final Designs

The final designs are split over a range of platforms to fully immerse the user into the campaign. The A2 poster is the main image of the campaign. This is the design that the client most engaged with therefore we wanted to keep this the most representative of jumbo, keeping the brand colours of red and yellow allows a closer association with the store at a glance and will fit in with its in store environment particularly well. 

The concept is then developed across a series extension dissecting the logo and reassembling the letterforms as abstract patterns. This suggests the diversity within contemporary vinyl music and the colour schemes are informed by different genres as discovered within our initial research, these work particularly effectively as a set with the strict grid ensuring a solid continuity across the series and will engage the target audience through the bold use of colour and abstract use of pattern. 

Supporting Collateral: 

Extending beyond the standard printed collateral we were inspired by the target audience as when exploring the in store environment we noticed 80% of the people in the store were carrying tote bags. This informed our decision to produce a range of tote bags to promote the event, this is relatively cheap to produce and can be easily manufactured alongside the the screen printed posters, this can act as secondary collateral and be used as exclusive content for the day. 

Translating the design to a digital platform was relatively easy due to the simplicity of the concept we felt is was important for the campaign to extend into social media as this is where the campaign can be introduced to a large percentage of consumers. For this we created instragram posts and Facebook banners for the stores social media and can later be developed across a range of colour palettes closer to the event. 

Instagram post 

Facebook banner 

We initially planned to produce a further set of posters advertising the bands that were playing in store on the day however the client had still not confirmed these bands within our available printing time frame so unfortunately we had to disregard this element of the campaign however this can still be developed digitally for social media closer to the event.