Developing the icon I wanted to keep it as simple and geometric as possible, therefore I based its whole development upon a 1x1 square, this creates a simple design aesthetic that can be easily replicated across print, screen and hand rendered forms, this is designed within a simple grid in order to accurately space the components creating a balanced composition that works holistically together.
Feedback: Showing this development to Harrison he backtracked slightly from signing off on the concept stating it was difficult to grasp at a glance. This set back my development as I was really happy with the way the identity was developing however will trial a range of alterations to see if these fit any better. I am hesitant as to Harrison's Feedback as the nature of the design is simple, masculine, and rigid therefore by nature will be difficult to make 'fancy' as suggested.
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