In order to demonstrate the success of the branding concept I applied the identity to a range of extended brand collateral. Contextualising the appropriateness of the identify reinforces its success within a real world environment and demonstrates its ability to seamlessly translate across a print and digital forms.
Watermark: The watermark is a simple contextualisation that that uses the icon in isolation with reduced transparency to create a small watermark in the bottom left corner. This is non-invasive and doesn't impair the image however adds a branded mark so to ensure the image cannot be taken without permission, which incredibly important and ensures the client will receive full credit and exposure for any use of his work.
Business Card: The business card design utilises two variations of the logo, on the front of the card a full bleed image provides insight to Harrison's creative aesthetic with the overlaid combination mark identifying his brand at a glance, the contrast between the image and mark works to create visual interest and will inspire the audience to engage with the business card and look closer. The reverse design is intentionally minimal with a large percentage of white space, this allows the option to hand write messages onto the card to keep a record of personal conversation. The typographic variation creates symmetry with the contact information presenting a balanced composition that is aesthetic engaging.
Digital Platforms: Applying the branding to web platforms was a simple process due to the logo variations created within its development, The single typographical variation was selected to mimic the form of the established website and doesn't draw any unneseccay attention away from the content. Translating this into social media links utilised the icon in isolation which is particularly effective at a small scale perfect for profile pictures to be viewed at small mobile resolutions.
These contextualisations demonstrate the breadth of the identities ability to translate across a multitude of platforms and the variations are essential to ensure each application of the brand is appropriate to its platform so to not feel out of place, this creates the basis for a strong identity that can be used over a long ranging lifespan due to its flexibility, innovation, and simplicity.
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