Over the weekend we realised that it had become unfeasible to create a good quality resolution within the remaining timeframe as we had all been prioritising other briefs with more imminent deadlines. It was suggested that we should focus on these project instead of throwing something together for the sake of it. I still wanted to work on the EOYS brief as it has been something I had always wanted to work on so chose to develop a concept individually. I felt this was feasible as I already had a direction in mind for one of the rejected name concepts: Limited Editions and wanted to explore this further.
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