The concept for Harrison's personal branding is simple yet contextually appropriate over a range of conceptual levels. The abstract shape is boldly engaging and creates a point of difference that will stand out against the plethora of type only photographers that is commonplace amongst the industry. This is further appealing as it takes inspiration from the Linden Staub logo in which the client identified as inspiration to base his concept from, demonstrating a critical ability to listen to my clients direction and execute this professionally.
Conceptually the shape also makes up Harrison's initials, the H is defined within the negative space and the F is built up of from the original square creating a geometric symmetry within its composition. Furthermore the shape of the F is also representative of the Image Quality shoot mode on the DSLR camera which creates subtle connotations back to photography and Harrison's practice subliminally stating this is of a high quality. The logo works appropriately as a simple icon that will be easily reproducible across any scale from tiny water marks on picture to billboards while its simplicity will vectorise perfectly to translate seamlessly across print and digital platforms.
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