Taking on board feedback from tutors I felt it was appropriate to create a poster that incorporates the tag line to sit along side the already successful poster series. Introducing this type into the posters grid works effectively to create a focal point while adhering to the continuity of the series. As each course is prescribed a colour palette identified from the collages branding I didn't want this poster to get confused within this therefore opted for a black background with the collages trademark pink colour palette. This differentiates this poster from the rest of the series and allows the type to have most impact set against the monochromatic background.
While the poster works in context and appropriately fits in with the rest of the series, as a poster design it doesn't jump out and engage the audience. It falls flat and appears very two-dimensional. Exploring how to bring the design to life I experimented with taking the mosaic from the LCA rebrand and using this to inform the text colours. Overlaying the pattern and creating cut outs of this to generate bespoke type that feels more exciting and appropriate within a poster design.
I took inspiration from the The Event Sculpture exhibition in the way Music developed a unique identity using old posters overlaid to create unique pieces of art. Due to the sporadic nature of mosaics this design could be recreated as limited edition prints with a range of compositions and colour palettes informing the final resolutions. This appropriately links to the nature of the Limited Editions concept and provides a contemporary and engaging identity that will engage the client and is reflective of the collage within its approach.
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