Initially I really struggled with idea generation in regards to this brief, Harrison expressed that he wanted a logomark as opposed to logo type which made it more difficult as the predominance of the research collated worked with logotype as a form of personal branding. Furthermore Harrison initials didn't inspire a range of initial sketches. I wanted to work away from script logo marks as Harrison stated he didn't want his signature to be incorporated into his brand.
With initial sketches limiting my design inspirations I started to develop a range of ideas digitally. These experimented with a range of forms including type only options, symbol, and combination marks which is inspired by simple shapes. The result of this initial development is promising as it suggests a range of design directions all of which can be developed further. I plan to propose these to the client in order to establish a particular direction to delve further based on which concepts he responds most positively too.
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