The response to the brief is a sophisticated and conceptually relevant to fulfil both the clients needs and engages the target audience appropriately. The concept is playful and innovative taking the well established jumbo branding and dissecting the letterforms to reimagine them as abstract patterns. this cleverly establishes the brand while creating an aesthetic that is representative of the record store community and appeal to the target audience. Screen printing the resolutions creates a mindful approach to the production method as screen printing is similar to vinyl in that it creates an appreciation for the process and further engages the target audience who are largely part of the creative community, this is also considerably cheaper to produce for the client than digitally printing the resolutions and in this case is more contextually appropriate. Commercially the design direction is appropriate as although it promotes a celebration of Vinyl music through the Record Store Day celebration the aesthetic reinforces the brand and encourages its audience to shop at JUMBO records as opposed to one of the other established independent music stores in Lees that will also be holding Record Store Day celebrations.
Working collaboratively with Rowan went really well, The resolution is finished to a high quality and is representative of our individual design styles the process of collaborating allowed me to step out of my comfort zone within the design process and helped me reflect on this and identify areas in which I can improve such as planning my actions, especially when producing large physical resolutions. Rowan's time management and proficiency in screen printing created aided the quality of the final resolutions of which we are both particularly proud of and photographed professionally will create high quality portfolio piece that demonstrates our versitility with working collaboratively for a client and utilising alternative productions methods appropriate to the context of the brief.
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