Researching a range of professional editorial photographer's branding revealed insight as to the conventions of self promotion within this field as I was unfamiliar with this prior to the brief. I was surprised with how little promotion and branding is used by photographers within this field often using standard typography that blends in with their site and appears work processed. Typographic logos take up the vast majority of this field and as seen below vary from serif and sans-serif typefaces for example the Patrick Demarchelier logo feels very Vogue in its connotations whereas the Mario Testino logo contrasts this using a clean geometric sans serif to create a clean minimal brand.
Exploring other forms of logos within this field I found the use of script typography was equally popular using the photographs signature as their logo. While this is personable and creates personality it becomes redundant when every student creative embeds this strategy into their personal branding, it becomes less engaging and unexciting, I wanted my strategy for Harrison's brand to be as engaging and contemporary as his portfolio and feel a signature logo wouldn't reflect this appropriately.
Finally I explored the use of combination marks within y exploration of editorial photospheres branding, this was by far the hardest to find examples of as the vast range of professionals utilised typographic forms. I think the MAJA Daniels logo is appropriate as it works simply with the type to create a strong identity that can simply be developed across print and digital platforms. I find the Sam A Harris logo less engaging as it appears relatively generic and doesn't add anything to the identity, the type works better in isolation whereas the imagery wouldn't establish a brand by itself which makes it feel redundant.
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