Engaging with external feedback provides a contextual reflection of the identity and establishes whether it succeeds commercially. Receiving feedback from Colours May Vary (Leeds) they loved the physical forms and has a gap in there shop admitting they had been looking to sell succulent pots for a while however didn't want mass produces items from China, They praised the initiative of creating my own bespoke form and developing it into a fully functioning brand and felt their customers would respond positively and would stock the product if I decided to develop this beyond university. within e-mail correspondence they said "do keep us up-to-speed with your jesmonite planters - they have real promise."
I received positive feedback from Hattie at Maud's House (Skipton) who said "you've done a really good job on the packaging and identity, it looks great"
Finally when attending my MA interview in manchester I took a pot with me to show at my interview, afterwards I took it to Foundation Coffee house (Manchester) and asked to take some pictures for further contextualisation, one of the workers said they loved the form and gave me a business card for the owner and told me to e-mail her because she would love them and would defiantly consider stocking them.
This feedback speaks volumes to th success of the project demonstrating its commercial ability. This reflects on how the direction engages the appropriate target audience having several offers to stock the products and demonstrates how it succeeds in fitting into to its target retail environment.
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