Developing the initial direction into a sophisticated identity proposal established a range further development. Initially exploring the physical form of the logo I experimented with stacking the logo, this effectively splits the word phonetically into its two syllables making it easier for a british audience to engage with and developed the logotype into a unique composition that will come iconic of the brand.
Experimenting with merging the stacked letterforms into one another proved unsuccessful, further development explored an outlines logo form to reflect each design is bespoke and can be personalised.
Seeking tutor feedback identified a range of further development, It was suggested the capital M appeared separate and should be consistent with the lowercase 'm'. Developing a tag line for the brand was initially difficult was it required a succinct overview of the brand in a couple of words. Developing this over a few days to ensure an successful statement identified 'bespoke succulent vessels' this is appropriate as it suggests each product is hand made and is different from one another, informs the user of the products purpose, and inspires point of difference within the forms material choice. I chose vessels as opposed to 'pots' to highlight the innovative use of material that feels technically advanced through its polished exterior.
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