The final identity proposal for the brand succeeds in developing a contemporary identity that is reflective of the brands tone of voice, which is inspired by a minimal scandi design proces. The type is stacked to split the syllables making it more approachable for a english speaking target audience, which successfully reinforcing the brands appropriately continental tone of voice. The use of type is exceedingly successful utilising the contemporary sans-serif to connote the innovation within the material choices. This is juxtaposed with a body copy of Karla whose geometric skeleton complements this display type appropriately.
Developing the identity into a practical form, I took opportunity to sand blast the logo into the bottom of the physical product, this worked better than expected allowing a reinforced brand identity within the physical product. If produced commercially this would be applied using a caste metal stamp however due to the materials and processes available to me within the university this sand blasted aesthetic simulates an industry practice and effectively implements the branded strategy within the physical product.
No comments:
Post a Comment