Developing differing design strategies for the labels provides opportunity to explore more than one aesthetic style which can then be evaluated to established the most successful design strategy. Route 1 utilises a photographic style a single image is placed full bleed anchored by the branding to create a bold aesthetic statement. This works aesthetically however contextually would be difficult to implement further information into the label due to the minimal nature of the design, which could quickly become overcomplicated with type.
Route 2 explores a dramatically different aesthetic direction, the use of a modular style grid separates the information into specific categories that appropriately utilises the width of the label effectively. The product colour / item description / social links take fill 3/4 of the design which is complimented by the more spacious use of logo and 1/1 which articulates each item is custom made.
Engaging with student feedback quickly established route 2 was the most approbate design directionand should be developed further. Students liked how much information was implemented within the label yet due to its modular composition felt balanced with quirky elements such as the 1/1 that reinforces the brands tone of voice successfully.
No comments:
Post a Comment