Having received a shipment of tubes meant I could physically experiment with different label options to ascertain which size / composition would work most appropriately with the physical form of the packaging tubes. Route 1 is developed with a logo thin portrait label the aim of this is to be able to see the full label on the shelf at a glance, this will also stick over the create helping to join the two halves of the tube together, however this cold appear messy when ripped open.
Route 2 is developed as a landscape label which fills the front of the tube, this will work appropriately to articulate the important information and gives appropriate space to implement the identity within the packaging concept. The next stage within this development is to create a range of into aesthetic samples and identify the most successful label to develop.
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