Brief 9: Ceramic Branding - Packaging: Development

Developing the aesthetic of the label I creates an abstract pattern to add a sense of texture within the limited edition box. This is further developed to hand number the edition of the run making the experience more personal to the consumer. The pattern works well to articulate how each product is unique creating an individual pattern which is reflected within the ripples, furthermore this is akin to the swirls running through the pots exterior achieved through the marbled finish of the pigmenting process. 

I trailed a range of colour options however established the white background with accented colour of the modular grid developed within the colour of the product is most effective in creating a unified design aesthetic that will translate appropriately across the series and ensure the scandi aesthetic is identifiable within the packaging tone of voice. The logo is placed off centre so not not overpower the product with the brand, this is used to focus more holistically on the product and follows a trend of 'de-branding' 

Developing names for each colour product, I initially trailed the names of scandinavian rivers to keep to an authentically natural brand personality however this was difficult to understand and overcomplicated the context of the brands ethos. Developing this further informed by peer feedback established names inspired by the outdoors which appropriately fits the packaging aesthetic. It was suggested the modular aesthetic looked like a map grid accentuated by the abstract pattern which resembles geographical gradients. The names developed include 'Pink Mist' 'Grey slate' and 'Pebble Blue' which further extends the connotations of nature within the brand philosophy and will appeal to the target audience. 

Finally I chose to laser cut the logo into the lid of the packaging tube, This felt appropriate to reinforce the brand from an arial shot, specifically appropriate for retail environments where the product may be placed on low shelving. The outcome of this is tactile and engaging that enhances the properties of the material creating an engaging initial point of contact for the consumer. reinforcing the brands ethos of quality and attention to detail choosing to physically engrave into the packaging as opposed to just placing another sicker on it.