Exploring the context of packaging the product I sought inspiration from luxury candle packaging, These cylindrical tubes accentuate the form of the product more appropriately than a square box would achieve, and is more environmentally friendly due to its space saving qualities. The style of packaging is typically identified within the luruxy market therefore will engage the target audience through the attention to detail within design and material choices to elevate their whole brand experience.
I was particularly inspired by the &other Stores candle packing as this reflects a similar minimal aesthetic as to the brand creative direction. The strong use of type and minimal colour palette accentuated a sense of quality within design and is aesthetically attractive to the brands target audience.
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