Developed from the high quality output of brief 8 which explored a range of ceramic processes the brief is to take the jesmonite planter developed as part of this research invention and create a fully resolved commercial brand for the product that engages a contemporary target audience that appreciates quality within design and has a relatively high disposable income for luxuries such as plants. The target environment for the product is upmarket home wear store and independent design lead stores for point of reference think colours may vary, & other stores, etc. the requirements of the brief are sophisticated identity proposal, packaging concept and extended collateral that holistically considered audience, context and tone of voice. The timescale for the brief is 4 weeks in order to fully resolve the brief which allows time for external feedback and extensive project development.
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