The final packaging design is successful in communicating the brands Scandinavian inspired tone of voice through an appropriately engaged modular aesthetic. This appropriately utilises the width of the label effectively to implement a range of content while not overcomplicating the overall aesthetic direction. The use of abstract pattern is developed to articulate how each product is unique which is reflected within the ripples, furthermore this is akin to the swirls running through the pots exterior achieved through the marbled finish of the pigmenting process.
Experimenting with a range of colour options established a white background with an accented colour of the modular grid to identify the colour of the product is most effective in creating a unified design aesthetic that will translate seamlessly across a series retaining a sense of simplicity within the brands creative direction. Laser cutting the logo into the top of packaging is specifically appropriate for retail environments where the product may be placed on low shelving, to ensure the brand is easily identifiable to the consumer. This is aesthetically relevant to the brands commitment to quality, choosing to physically engrave into the packaging as opposed to covering this with a sticker.
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