Acknowledging the products primary retail environment established it is appropriate to create a range of in store promotion to establish the brands within store, creating business cards to direct customers to digital platforms and A5 point of say display posters to easily identify the brand. The use of the abstract pattern is translated from the packaging and is developed to articulate bespoke nature of the product which is connoted within patterns ripples. Furthermore this is akin to the swirls running through the pots exterior achieved through the marbled finish of the pigmenting process, and works appropriately to highlight the products USP through a design led strategy.
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