Responding to feedback from a student critique I explored the concept of scale and white space in order to introduce dramatic and enigmatic connotations to the cover. This stripped back my original design leaving the 'in cold blood' as the primary focal point, although this worked well in generating an enigmatic context for the cover, at first glance it wasn't as impactful as desired.
Brainstorming how to add to the design without making it overcomplicated I looked at the physical house itself. A large country style house is the depiction of the American Dream and the centre of where the whole story takes place, I started by developing this into a simple vector line drawing as this fitted the minimalist style of the cover appropriately.
Implementing this design into the cover I added a subtle gradient ranging from dark blue to neon turquoise, this shows the colour range of the luminol and suggests how the graphic nature of the murders lit the house up when performing the luminol testing. I have paired the colours of the house gradient with the subtitles to keep a tonal colour palette that is striking and engaging.
Developing a reverse design for the cover, I wanted to continue the minimal aesthetic developed from the front and allow it to succinctly wrap around to the reverse. utilising the abstract blood drops developed initially for the title, it was discovered this would work more appropriately over a larger area of text making it perfect to accentuate this design detailing and turns the body copy which is typically the most boring and inspiring element of design into the focal point for the back cover.
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