The Penguin Random House Student Design Award is a great small competition brief that fits nicely into the extended practice module, I really enjoyed the competition as last year as it allowed a welcomed break from the larger more in depth briefs I was working on. The prizes are particularly engaging showcase a real industry engagement with cash prizes and internships awarded to the winning teams.
For this year submission I chose to create a design for the non-fiction catagory: In Cold Blood by Truman Capote, I instantly felt drawn to this title out of the three as I felt the most opportunity to express my design voice while creating a strong cover design that is appropriate to the content. Analysing the brief it is identified that a concept is integral to a successful response, one that is appropriate to the content while becoming imaginatively clever and innovative in its response. The cover needed to flow cohesively from front to back and act appropriately to the contents themes. In essence creating a bold aesthetic that will engage readers whilst providing a sense of integrity within its design through conceptual ideas and development into a striking final resolution.
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