In order to fully articulate the concept it was important to show the final resolutions in context to justify how appropriate the resolution is to its environment. I planned three shoots in the space of 1 day; A studio shoot to take high quality images of the final resolutions, A context shoot for the bottle collar, set in Harvey Nichols, and a third shoot in Headrow House to demonstrate the cocktail umbrellas in context.
Shoot 1: This studio shoot was designed to be included in the concept boards for submission, As I plan not to send any physical work I needed to ensure there were good quality images on the final resolutions to ensure the judges could see the attention to detail within these outputs.
Shoot 2: To show the bottle collar in context within its natural environment I went to Harvey Nichols fourth floor to shoot the bottle within a retail environment. This worked really well demonstrating how the bottle collar makes the product completely stand out and jump off the shelf. This shows how the resolution is completely appropriate to its audience and environment to actively position and engage an audience with the brand.
Shoot 3: The final shoot at Headrow House was the most successful shoot placing the cocktail umbrellas in context. These outputs perfectly complement the opulence of the gin goblet and garnishes elevating the overall user experience while promoting the brand within a social and commercial environment. The quality of the pictures will work perfectly with the concept boards to give the wow factor and elevate the concept demonstrability its suitalbity to be executed within a real world environment.
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