As a competition entry it was appropriate to animate the website to give the judges a better understanding of how the promotional website would function in context. Being completely new to this side of digital design I researched a range of tutorials teaching me the basics of after effects, A huge aid to me is that my peer and housemate is proficient in digital design so he was able to help me on a one on one basis which really helped me in grasping the basics of the software.
Due to the sites simplicity it was relatively easy to animate as a beginner using the scale, opacity and rotate tools. The most complicated element of the site was making the umbrella spin smoothly and required a host of trial and error, this was difficult to master however I am really please with the outcome the umbrella smoothly accelerates to a point and the decrease in speed is significantly drawn out to increase the anticipation and excitement as to whether the user is a winner, this improves the user experience and gets the user immersed in the competition demonstrating that the website functions effectively and actively engages the user.
Feedback:
Receiving feedback on this digital component of the brief from tutors was encouraging building towards by submission of the competition. It was suggested the addition of this animated component greatly improves the overall quality of the brief as it leaves nothing to question. This was extended suggesting the campaign is appropriate to its audience and is extensively developed over a range of environments and platforms to generate a holistic campaign that is clever, innovative and engaging to the both the brands core vales and the targeted millennial consumer.
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