Saturday, 18 March 2017

Brief 3: Penguin - Concept

Exploring how to utilise display type while still ensuring the resolution is conceptual and not purely based on an aesthetic standpoint I explored how I could incorporate a conceptual relevance into the design direction. Through this process I explored the use of Luminol, This is a standard test when investigating a murder in which police spray the luminol which will emit a blue glow that can be seen in a darkened room if traces of blood are present. This is appropriate to the narrative and allows the genre to be easily identified putting a new twist on the standard connotations of blood, this will allow the use of a blue colour palette that will allow my design to stand out from the rest of the competition entries of which it is presumable will use red within this design treatment. 

Exploring this concept further it can be suggested that luminal was only first being introduced into policing around the time of the original release of In Cold Blood, in 1966, this use of new innovative solutions to aid the investigation is similar to the themes of the book looking at how advancements in highways, roads and transport make the world a smaller place and allow this isolated community to be within easy reach. This sense of new technologies making making everyone responsible for their actions pairs nicely with these themes to add a contextual reinforcement of a design aesthetic. 


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