With the Bottle Collar competition created I wanted to push out of my comfort zone and develop a promo website to simulate how this would work, Within my practice I rarely touch on digital outcomes and lack confidence in this area of design, however I feel it is appropriate to develop as part of the extended nature of the YCN competition brief. Exploring range of different concepts for the format of the website it was established that simplicity and excitement is the best way to deliver a great user experience as a result of analysing a range of alcohol websites. I plan to take from the design direction of the Greenall's website so to keep a sense of synergy across the brands platforms, this also reinforces the authenticity of the competition and extends the brand image to it's consumers.
Exploring the format of the campaign website and how the competition would physically be fulfilled I ended up with the concept of a spin wheel, this can easily be adapted into the form of an umbrella to create consistency with the bottle collar and other campaign elements. This will be a simple yet innovative solution to the campaign site with the user spinning the wheel to determine if they win a prize or not. The simplicity of this concept makes it achievable to create and will present a straight forward narrative to the user. The connotation of spin wheels also are of fun and prizes further appropriating the concept. I plan to run the main features of the site through pop ups to keep the user on one primary page which will simplify the whole process and allow a seamless user experience.
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