Experimenting with bold display type I identified circular as a the typeface for its legibility and thick weighting, in order to ensure this is engaging and personable I overlaid circles ontop of the type, these are switched from the tonal range of the luminol and create connotations of blood drops. The gradient colour and abstract arrangement creates a contemporary aesthetic that is bold with high impact and will jump out from the crowded retail environment.
Developing a strong identifiable title I experimented with kerning to create a symmetrical typographical arrangement. This is then filled with a deep blue and a subtle outer glow to mimic the chemical properties of the luminol. If produced commercially I could experiment with spot colours and neon inks or glow in the dark accents to really accentuate the concept of using luminol and would ensure the physical cover stands out on shelf.
Implementing these elements into an initial composition I explored scale and white space in order to evoke a mysterious and enigmatic cover design. The black background accentuates the colour palette making the hues pop, which is also contextually appropriate needing a black room to see the luminol work. The type works dramatically in engaging with the audience through its visually stimulating aesthetic which is appropriate to the themes within the narrative.
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