The development of the homepage is the largest element of the website as the rest of its components function through smaller pop out screens, this greatly improves the sites load times and allow it to feel more responsive, which was identified within my research as an important factor to consider when designing for millennials. These page pop outs anchored the narrative for the site with a simple aesthetic using a silver background which is in keeping with the brands identity and nicely contrasting from the from the tonal green homepage.
The website utilises a simple narrative in order create a simple, unique and exciting user experience through the series of pop up pages which reduces load time and improves the overall flow of the site. Creatively re-imagining the spin wheel as the competitions format into an umbrella is innovatively appropriate to the concept while the its form builds suspense when ticking round to reveal if they have won. The series of straightforward icons are clear to follow and is in keeping with the minimal aesthetic of the site. This aesthetic is consistent with the campaigns design directions ensuring a synergy amongst all the branded components, it is particularly important the website be consistent with the bottle collar as they function as one to promote the campaign and competition over different platforms. This extends the campaigns visibility and will generate larger adoption rates over its life span.
Feedback:
Self directing feedback from staff helped inform the final outcome for the promotional website, this helped me consider not just its aesthetic but how the user will react to the experience and simplifying this to make it idiot proof, the final resolution is a strong advocate of this creating a streamlined interface that is exciting innovative and enjoyable for the user.
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