Responding to feedback suggested by peers to incorporate the concept into the aesthetic, I began to experiment with the use of umbrellas within the design direction and the result created a strong focal point that draws the eye to the product and balances the use of the bottle within the posters composition. This then more actually reinforces the tag line 'whatever the weather, and mocks the temperamental nature of the British weather. Looking to develop this I sources stock images to manipulate into the final design, I cleverly chose different umbrella styles including a sun parasol umbrella and classic rain umbrella to juxtapose each other and suggest Greenall's can be enjoyed any time, embracing a true British make do and meant spirit.
The final design sees a boldly graphic output. The Umberlla's are manipulated into shades of green to reinforce the Greenall's brand identity and creates a nice tonal aesthetic within the colour scheme. The final composition works effectively in using the bottle as the central focal point to instantly reinforce the product, this juxtaposed with the bold umbrella styles creates an eye-catching visual that is understandable at a glance, perfect for its environment within the high street in busy urban cities. The tag line is reverted back to campaign title to instil a sense of authority within the concept and placed in Futura condensed bold as this is already used within the Greenall's marketing collateral creating a strong sense of synergy with the existing brand outreaches, reinforcing the relationship the brand has already build with its consumers. Overall the poster works effectively in promoting the product and implementing the concept with the use of high impact visual and strong use of colour and shape to promote the campaign to a contemporary millennial audience.
No comments:
Post a Comment