With a range of developed collateral I sought feedback within a critique to test the appropriateness of these forms in practice. The feedback from this was largely positive with students praising the innovation in applying the concept to the collateral in a playfully engaging manner. With studnets falling into this millennial demographic this was a good indicator that the collateral is appropriate and informed by target audience feedback. Suggestions for further development were minimal, one student said the type on the umbrella was too large for its physical size and suggested reducing this slightly however the consensus was that the collateral worked appropriately to engage the target audience.
Testing the production methods of this collateral took longer than anticipated due to minor set backs that were a product of trial and error. I chose to print the collateral on GF Smith Powder Green colour plan stock as due to the designs interacted folding I found that if I printed the background colour on top of the stock the ink would crack when folded leaving unsightly lines along the folds of both the umbrella and collar. I initially chose the 270GSM weight to apply a luxurious and high quality finish to the collateral this would ensure the final products sat crisply without bending looking 'drooped' however in practice I found this weight was too thick to fold leaving obvious an unprofessional creases in the umbrella due to its small scale it was particularly difficult to fold accurately. This was the first major set back as I had to outsource more paper, the 13GSM Powder Grey, and book another print slot however gave me the opportunity to experiment with the finishing techniques before the final designs are printed.
PIC OF 270
When initially testing the form of the umbrella I found it labour intensive to cut the shape by hand, acknowledging in industry this would be cut using a dye cutter, I considered alternative methods of cutting the design that would be more accurate and representative of industry processes. Printing the design onto stock without the cut lines allowed me to utilise the laser cuter as a means of cutting the design. This involved cover station with the workshop staff and clear measuring to align the design with the cut path. First I cut the design on a black sheet of paper to set the finial measurements, before cutting a test print, when cutting the final I could then simply place the A3 sheet in the cut out template to ensure an accurate cut. This saved masses of time and ensures a precise cut with less opportunity for human error.
The final stage of testing was the foiled 'WIN' on the front of the bottle collar, I considered the use of spray mount and a stencil to foil the area as an alternative to exposing a screen for the minimal type. This being the first time I had used this method, and unsure if it would even work this took a long time to perfect before I was happy with the outcome, even though the foiling process available within college isn't applicable to an industry standard. I found the best was to apply the foil was to apply the spray mount with the stencil leave in until it is partially dry before applying the foil then playing this in the heat press to fully bind the foil to the surface of the type.
Although this process of testing was far longer than I anticipated and required a greater deal of trial and error as a means of achieving the best result I feel it was necessary to understanding the production methods available to me within the university. With this testing completed the final production should flow smoothly ensuring a good quality physical resolution for the printed collateral.
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