Brief 2: YCN / GREENALLS - Promo Website: Homepage Development

In developing the homepage aesthetic I came across a range of problem solving challenges that I had to overcome in order to present the most engaging user experience. I took elements from the original Greenall's website to inform the top navigation bar this generates a defined sense of continuity between the brand and campaign, this simply includes the Greenall's logo, motivation to the left and quick social media links to the right. The aesthetic of the homepage is consistent with the campaign collateral to ensure the succinct continuity across all branded components featuring the the raindrop background and the main umbrella iconography. As discussed within the concept the main point of interaction within the promo site is the use of the spin wheel in which the user can win prizes. This is innovatively re-imagined into the form of the umbrella extending the campaigns concept and iconography into sever visual aspect of the campaign. 

I experimented with a range of different icons to depict the prizes. Traditionally numbers are used however it was appropriate to extend beyond this with the use of icons to generate a more emotive connection with the audience. I initially trailed icons representative of each individual prize however it was established this became unclear with icons such as free bottles of Greenall's gin. I concluded that when these icons started to become unclear it inhibits the users experience and required further development 

Developing this concept of icons further I simplified these down to their most basic forms a 'X' for not winning a prize and a present for winning. This will transcend language barriers appropriate for the multinational culture of the UK and allow the simplest interpretation of the information to the user. Further developing into the aesthetic of this homepage incorporated the campaign logo type overlaid into the background as a constant point of reference for the consumer creating subtle reinforcement of the campaigns identity. 

Finally the development of spin key was developed from a physical arrow however informal feedback suggested this was an added component that was unattractive within the homepage composition, responding to this I reimagined this into a rollover spin button, this simplifies the initial aesthetic of the homepage yet still providing the necessary information when appropriate.