The brief was a relatively quick turn around however with there only being one deliverable I found this was achievable within the prescribed time-frame. The process of researching both the contextual elements of the brief as well as aesthetic allowed me to define new areas of inspiration and ultimately allowed me to define a strong concept that doesn't take the typical forms of inspiration resulting in a fresh and contemporary take on the classic title.
The final aesthetic creates a bold and enigmatic first impression with the minimal design drawing the eye to the strong display type. the concept is fully developed in every angle of the aesthetic ensuring it is contextually appropriate and not based upon aesthetic preferences, for example the decision to use a black background is based upon the technical function of the luminol process which only works in darkness, conversely this also allows the strong colour palette to pop and instantly engage an audience within a busy retail environment. The overall resolution is contemporary, responds appropriately to the brief, utiiing bold and creative uses of type and creates continuity from the front to the back covers that will be equally engaging through online platforms.
Having fulfilled the requirements of the brief I have created a strong resolution that looks at the title from a different perspective to create an innovative and contemporary resolution to the brief. This could be extended further creating a physical outcome that is screen printed to explore how different finishes could effect the overall aesthetic including neon, spot colours or glow in the dark inks to more appropriately depict the properties on luminol, this will be dependent on time constraints of the rest of the module and will be an element of the brief I can extend upon if it is feasible.
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