OUGD601 - Briefs Critique

As an extension of the presentations, Nick from the creative advertising course was also conducting individual tutorials to talk through the proposed briefs. This gave a more personal and detailed level of feedback working 1 on 1 with Nick discussing the briefs in detail where he made a range of suggestions to help develop these proposals. Talking through my briefs and being questioned by Nick helped me to realise some of these briefs were either not suitable, needed my focus shifting or needed additional elements to ensure they are extensive enough for a level 6 brief. 

Nick helped to provide starting points for briefs such as my Memphis research project, suggesting artists and movements to look at to holistically understand the topic before I can begin to develop work for it. He also really helped me to consider the consumer and client within these briefs as talking through them it was identified I had only considered the design elements instead of how this will work for the client and how it will engage the consumer. This alternative perspective will help my initial research and development to always consider who its for and whose paying for it to ensure client and consumer satisfaction. 

This was particularly prevalent within my Crash Records collaboration, Nick helped me to understand that although the design treatment is important the key information is that the consumer needs to be told why they should go to the event and it needs to make Crash Records money. I need to actively questions these insight into the commercial side of design when creating briefs and responding to them to more appropriately prepare me for industry. This critique with Nick really helped me to identify this and potential flaws in some of my briefs which can now result in further development in order to ensure ill get the most out of them as a designer. Currently I'm happy with 5/6 of my briefs and will work on improving the others over the coming weeks to create a strong and informed selection of briefs to explore throughout the extended practice module.