From the briefing and initial group suggestions it was most appropriate to begin the design process with a range of initial quick sketch ideas. Using this as a medium to articulate any thoughts relating to the brief itself of poster design in general worked in creating a range of very basic templates that would be pitched or later developed. Simple annotations articulate essentials elements design features and begin to demonstrate where the information will fit within the design and how it can engage the audience.
From this page of initial sketches I chose 2 designs to pitch which would allow further time to develop before re-grouping. These primary and secondary concepts would be able to take a more refined aesthetic and concept which would be more beneficial when articulating these design direction back to Jack and Lo.
The primary concept works using a strongly defined rectangle within the poster, this will be used to articulate all the important information at a glance. From my research analysing the previous Creative Networks promotional materials found that the information was sometimes difficult to find within the posters, choosing aesthetic over its legibility. A key design feature of this concept is that the rectangle would be translated directly into a flyer design using the same information. This will create a strong sense of consistency with the poster design and re-inforce the event and Creative Networks brand college wide.
The secondary concept focuses more of a design led aesthetic to promote the creativity and genre of the events and Creative Networks brand. It considers shape, form, and space appropriately to create a strong aesthetic that is proportioned direct. The information, although spread out more than the first example is still legible paling the important information vertically down the left hand side, through development this could use a different colour or typeface to ensure this information is available at a glance.
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