With a collaborative effort and multiple opportunities for feedback within the short turnaround time we arrived at the final design treatment for the poster design. The rectangle is the strongest design feature creating a high impact visual that will instantly catch the audiences eye and instantly direct them to the important information present in a clear hierarchal order.
The bold display type sets apart the speakers name and creates subtle ties to the college featuring the '170th anniversary' typeface used in all the colleges branding for the anniversary year and also the college logo in all promotional materials as per the mandatory requirements. The creative networks circle appropriately brands the event as research revealed in previous years the creative networks links within the promotional materials have been under promoted. This sense of Identity is extended further using the brands colour palette of greens, purples and creams from the guidelines pack sent over by the CCE team.
These consistent features are then overlaid on top of the speakers work to create a unique, stand alone poster that dynamically promotes the event. This particular image is used as the octopus tentacles contrast the clean edges of the rectangle and present some complementary diversity within the composition of the poster. With this final design treatment finished it can now be extended to different speakers to simulate how these standardised components will work together to promote the Creative networks brand yet stay unique and representative of each speaker.
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