With the final design direction agreed upon extended this into a series then became relatively simple due to the large amount of standardised components. The rectangles all features colours from the Creative Networks brand guidelines for further promote Creative Networks as a brand. This is juxtaposed with a range of artist works/ profiles to demonstrate the level of individuality that can be achieved through this concept. We featured artists from a range of specialisms to demonstrate the campaigns diversity from illustration and 3D design to textiles and portraits. This direction ensures it will be able to cope with a range of speakers and keep this underlying synergy in order to begin to build up a reputation through its aesthetic.
From these poster simulations the flyer designs were developed remaining identical to the poster as it simply articulates all the important information at a glance making it perfect for a hand out flyer and to be placed around the college. The only change ming the addition of the Leeds College of Art logo as stated in the mandatory requirements this must be present on all forms of promotional materials. These offer a strong colour palette that will instantly grab the audiences eye and inform them about the event making them aesthetically practical.
No comments:
Post a Comment